At Light on Marketing we connect small business CEOs & soul-purpose owners with integral, intelligent and intuitive aspects of Marketing that create more effective outcomes.
To say that the Marketing landscape – from solutions to providers – is oversaturated is a complete understatement!
• We shift business owners away from the hype and the hopium to see more, open to more and relate to more of what’s right for their business and their customers.
• We equip CEOs with core insights that restore mind space, focusing on (in our opinion) betters questions than the “how do I do X, Y, Z”, which tactical ninjas seek.
• We provide Marketing solutions that businesses of tomorrow are searching for, whether you are a scientist at heart or are more spiritually-oriented, or perhaps a beautiful blend of both!
RADICAL HONESTY: As an industry, Marketing has thrived for more than 150 years, because it has made things unnecessarily complicated.
However, the field of Marketing is pretty simple with straight-forward processes and universal principles that serve to amplify a businesses core purpose and practical value.
Light on Marketing thrives because we show you how Marketing can add more value!
Our four-step process for Marketing is simple and sufficient for small business owners:
Defining what you want Marketing to do for your business and how to connect the contribution you make to your community of customers with key cornerstones that matter.
Determining (and at times, recalibrating) what your products/services/packages are, how to promote and/or price them, and the best platforms and pathways to connect you with more of your people.
The Game Plan
Putting a sufficient level of structure around your Marketing plan keeps your progress is clear; quarter by quarter, season by season.
Identifying specifically what you need to see in order to know your Marketing is adding up to more of your ‘big picture’ vision.
There is a whole lot that happens before Marketing can be effective and expansive!
There is the ‘creative process’, where you put on your CEO hat and become the chief envisioning officer.
Marketing isn’t meant to take centre-stage, it is meant to play a strong supporting role in bringing your Vision to life!
It’s purpose is to communicate core value, connect with your market and create strong, mutually-beneficial relationships between you and your customers.
Tricia Murray founded Light on Marketing on a few fundamental beliefs, starting with:
Marketing doesn’t have to feel heavy or be overly-complicated, it can be simplified and sufficient for each stage of your business’s development.
And, that’s what allows Marketing to be light again!